Before I became a real estate agent, I used to wonder why RE/MAX touted it's brand strength.
In questions about real estate companies, 91% of respondents say RE/MAX, making us #1 in brand awareness.
For the month of January, RE/MAX 200 Realty was the number one RE/MAX company in Florida, based on closed transactions.
That doesn't mean a hill of beans unless it has meaning for you, the client. Having worked for RE/MAX now and seen the inside of the company, here's what I've learned:
1. Top brand awareness draws top, professional people. Therefore, you're working with excellent agents who are well-trained and experienced.
2. As a seller, the RE/MAX name will transfer its goodwill to your property. As potential clients see the sign in your yard or view your property on the web, it will provide more confidence during the home selling process.
3. The name draws millions to the website, which has led to 1,991,228 unique site visits. Impressive potential viewings for any property.
4. In drawing the best agents to RE/MAX, the office is incredibly productive. Higher productivity means that greater resources are provided to support the agent's needs. Working with our office means you have the benefit of those additional resources.
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