Tuesday, May 1, 2007

why you need a realtor

I know--ha ha--a realtor explaining why you need one of us. Yet it seems odd that people regularly go to their accountant for finance and tax questions, their lawyer for legal questions, and their doctor for medical questions. These are all specialized fields, with unique terms, rules, and areas of expertise, just like real estate. What do Realtors offer?

1. Real estate transactions are not easy. A real estate consultant can help you navigate legal contracts, give expertise on the pricing with statistics and research, and help you should a crisis during the process occur.

2. Transactions take a lot of time. Houses stay on the market for an average of over 90 days right now. Realtors spend every day learning the market, marketing, and networking. A lot goes on behind the scenes that is valuable. Once the property is sold, that is just the beginning of the process. Many things have to happen to get the property to closing.

4. Objectivity is needed when buying/selling. Home often symbolizes family, rest, and security--it is a very emotional undertaking. It is the biggest purchase a person will ever make. Having a concerned but objective 3rd party helps you keep focused on the right issues.

5. Market knowledge is necessary to price the home competitively. If you are contemplating selling your home, you may know what one or two homes nearby have sold for, but you don’t have the access to the market knowledge to adjust pricing.

6. Representation in the home selling process is key. Have an agent handle criticism of the house. As a trained professional, a Realtor is more attuned to the buyers’ needs and able to highlight the home’s features that have the most appeal to each buyer.

7. Real estate agents can provide trusted mortgage financing advice. That includes assessing a buyers’ ability to afford the property and help them locate the best places to obtain financing. Agents are also more experienced in prequalifying buyers so that they will not make an offer on a home they cannot afford.

8. Realtors know how to negotiate and overcome objections. Balancing offers and counteroffers, as well as handling many of the contingencies that usually accompany real estate transactions, can be frustrating or frightening.

9. Are you sure the transaction will close? Many think that once the purchase agreement is signed, the work is over. Many things are still needed, including: home inspection, termite inspection, title insurance, building permits for improvements, and so forth.